Main Street Gardnerville is a 501c(3) nonprofit corporation whose mission, in partnership with the town, county, businesses, and community, is to revitalize downtown Gardnerville utilizing design, organization, promotion & economic district vitality to develop the unique identity and preserve the historic nature of our community. Simply put, we volunteer with our residents, stakeholders, partner organizations, and businesses to create a heart in our community.

Recognizing that a community is only as strong as its core, MSG is a grassroots program working through the four-point approach of the National Main Street program to provide projects and programs that enhance the community while celebrating our area’s rich culture and history.


Do you want to paint a Mural?! We do! Main Street Gardnerville is excited to announce our Public Art Installation for 2024. This year, we will install our first Asphalt Art Installation on Ezell Street by Heritage Park Gardens as our first community-driven mural project from conceptualization to execution. 


The proposed project is a large-scale community “paint by number” street mural. The proposed site is Ezell Street, a one-way road adjacent to Main Street Gardnerville’s Heritage Park Community Garden and Heritage Park, owned by the Town of Gardnerville.

Bloomberg Philanthropies recently published a study in April 2022 on the impacts Street Murals can have on pedestrian safety by incorporating art into roadway designs as part of their Asphalt Art Initiative. The “Stop and Smell the Flowers” Asphalt Art Mural is modeled after this ideology and will be a community project that will have many positive outcomes for the community.

The concept is to create an art installation to enhance the Heritage Park and Heritage Park Gardens, quickly becoming the district’s centerpiece, being the venue for many events, and various fundraisers throughout the year.

The Asphalt Art Installation will be a community-driven project from conceptualization to execution. It will be overseen by local artists Sherri and Eric Majors, who have completed large-scale chalk art pieces for chalk art competitions. Under their direction, we will collaborate with other local artists, the Town of Gardnerville, Main Street Gardnerville, and the community through planning workshops on the concept and design of the art installation. Once the final idea is developed and approved by the Town of Gardnerville Board and Main Street Gardnerville Board of Directors, the artist leads will create a large-scale grid of the piece, and we will host community “fill in the mural” paint-by-number events.