Main Street News

What’s Happening on Main Street, Gardnerville

Spring Greeting Main Street Gardnerville!

Spring Greeting Main Street Gardnerville!

“Our life is March weather, savage and serene in one hour.”
― Ralph Waldo Emerson

Hello Main Street Gardnerville Friends!

As that old saying goes: March comes in like a lion and out like a lamb, almost as if March has been known to act like this, repeat offender if you ask me. It has been quite a wild ride this winter and some days it seems like mother nature will not let up.  Safe to say that groundhog nailed his prediction this year. By this time we are usually enjoying “Fool’s Spring”, followed by 2nd or 3rd winter… I forget at this point, and honestly,  I can’t say if we ever came out of  “First Winter”.  Welcome to the Carson Valley, land of all the seasons, at once, and in excess.

One thing is for sure, SPRING IS COMING! March is without a doubt one of my favorite months. Winter slowly gives way to new blooms, longer days and the whisper of Spring hangs in the air. March is also when we start kicking off community events. This means I have more to share and less waxing on about the blah-de-blahs of Main Street, lucky for you, you’re welcome.

We are determined to make spring happen one way or another. This past Monday, Design’s Flower committee was FINALLY able to journey out to China Springs Youth Camp to plant the first Hanging Flower Basket plugs for 2023’s Main Street in Bloom!  In case you aren’t familiar with our Main Street in Bloom program, it is one of MSG’s longest-running beautification efforts that partners with our local FFA/Horticultural Youth programs at Douglas High School, Smith Valley High School, and China Springs Youth Camp. These students are dedicated to ensuring the flower pots and baskets are cultivated and cared for until they become a part of our downtown landscape.
Under the guidance of our ever-so-talented Flower committee, we work year-round to create beautiful Hanging Flower Baskets and Adopt-a-Pots that adorn Main Street from June – September. Every “Thriller”, “Filler” & “Spiller” is thoughtfully selected each year depending on the successful picks from years prior.  For a sneak peek of 2023 Main Street in Bloom beauties and how you can sponsor this program, check out the link and video below!

Speaking of planting, We have our annual Heritage Park Garden Spring Forum and Expo this SATURDAY MARCH 18th from 10 am-12 pm at the Gardnerville Station. This is a wonderful FREE event open to the public.  You will learn from the best in the industry planting tips and tricks for successful gardening, taming noxious weeds, critters and insect strategies, and how to have a successful crop in this hostile environment. Presenters this year are Chuck Schembre on Understanding Ag, Master Gardner, Jessica Gardner with UNR Ag extension sharing information about the community gardens and what 2023 has in store, Shannon Allen with Heritage Park Co-op sharing about our explorative children’s gardening and STEM classes held in the Children’s Garden, and Craig Witt of Full Circle compost sharing his knowledge of all things soil and of course the famous Worm Juice!  The Heritage Park Garden committee will have Garden Goodies for sale and a drawing for beautiful Gardening Baskets.  The HPG Committee will also be on hand to answer any questions about our Community Garden Plot rental for the 2023 season.  You don’t want to miss it – last year’s event was standing-room only, so make sure to arrive early.

We had a packed house for our first Discover Downtown and Mingle of the year.  We want to extend our gratitude to our wonderful businesses who stayed open later and in the midst of a monsoon to welcome us in and provide such wonderful hospitality. Thank you to Karen at Chesire Antiques, Darlene at Beautique Beauty Bar, Berzchete at Berzchete’s Nails, and Rachel at Sage River Photography for a most memorable night.  We made so many new friends and explored some of the oldest buildings in the district, not to mention their refreshments!  If you missed it, don’t worry, we have two more on deck. Our next Discover Downtown & Mingle will be on June 8th!  We will announce the next block of businesses as the event draws near. If your business or block of businesses are interested in hosting an upcoming mingle, please let us know!  Highlights of the evening and save the date are posted below.

We want to take a moment to thank Douglas County Economic Vitality Director, Lisa Granahan and the Douglas County Board of County Commissioners for the opportunity to present our updates on the 2022 Facade Improvement Grant Program.  It was wonderful to share the success we experienced in our first year of this pilot program. We received valuable feedback that will help guide us into the upcoming grant cycle for 2023! If you would like to learn more about this program and if you qualify for our 50/50 reimbursement grants for improvements to your business exterior, visit the Facade Improvement Grant Program landing page.
You can also view our presentation here at the 1hr 15min mark: 
The next Grant cycle will open in May 2023 so get those bids ready.

In closing, it’s hard for me to overlook any opportunity to express my gratitude for this wonderful community. Thank you, again, our community and our neighbors for your continued support of our program and this wonderful place we call home. It’s been a pleasure sharing our recent Main Street moments with you, and we are so excited to make more memories soon. Until then shop local, tip generously, and check on your neighbors.

Happy St Paddy’s Day! See you on the streets!

Jen Nalder, Program Director
Main Street Gardnerville

Spring Greeting Main Street Gardnerville!

Greetings from Main Street Gardnerville

If we don’t care about our past, we cannot hope for the future… I care desperately about saving old buildings.

-Jacqueline Kennedy Onassis

Greetings from Main Street Gardnerville!

I feel like I have been a little MIA in the district lately and it’s giving me a case of cabin fever. Outside looking in, it seems all quiet on the home front, but I can assure you it’s anything but quiet here at Main Street Gardnerville!  I sometimes forget how labor-intensive paperwork in the first quarter of the year can be: Permits, applications, reports, setting dates, and meetings.   A friend once said ” You have to do the have-to’s before you can do the want-to’s”, so for now,  paperwork purgatory it is until we can spend the summer enjoying our want-to’s together.

Speaking of meetings, we had an incredible round of committee meetings this month. We were so excited to welcome new friends wanting to volunteer with Main Street Gardnerville. It was wonderful to see new faces and feel their enthusiasm as we exchanged ideas and shared our passion for this organization and community while learning about their passions and strengths. That synergistic energy created when collaboration takes over is so cool. We absolutely LOVE having our community join us. Believe me, we have a task for anyone and any skill set, and we will put you to work! Our volunteers are incredible human beings connected by the one common fiber of wanting to create a space for the community to enjoy…. and save some old buildings along the way.  If any of this sound like something you are curious to explore, please check our volunteer page outlining the committees of our four-point approach and how you can join us.

We had the absolute privilege of previewing local artists who answered our “All Call for Artists” to create our 2023 Main Street Gardnerville artwork for our save-the-date cards. We were thrilled to have one of the artists attend the Design Committee meeting and present her concept which was actually a completed painting. It blew us away.  I know I have said it before, but there is something so special about artists and the work they create. It is an indescribable feeling when the artist can take an image that only exists in your head and apply it to their medium and create the most perfect art piece. It is magical.  I stand in awe of our local artist’s talent. We have so many talented artists of every medium that live here, it’s really quite amazing. Must be something about those mountains, pastures, old buildings, and wildlife that continue to inspire and feed their souls.  I know it sure feeds mine.  Thank you to all the artists who took the time to submit their letters of interest and concepts. You made our job really difficult. The selected artist and the piece will be announced after final approval at our Board of Directors meeting on Tuesday.

Quick update on our 2022 Facade Improvement Grant program. We have all projects completed and will be awarding the final four grant project reimbursements SOON! This Facade Improvement Grant Program has been a long-time goal for Main Street Gardnerville to establish. If you remember, opportunity and timing were on our side as we were included in Douglas County Economic Vitality’s Master Plan update as a focus for Distinct Downtowns. We were named champions for this project in creating a pilot program for the County to eventually adopt. The FIP is a 50/50 reimbursement grant for improvements and preservation efforts of our building owners in the district. Last year was our first year launching the program and as I have shared before, we were able to award $15,000 in grant funds to our local building owners thanks to a generous contribution from Douglas county of $10,000 and our contribution of $5,000 raised through Wine Walks and other fundraising events.  To learn more about the Douglas County Economic VItality Master pan updates CLICK HERE

This year we are doubling down our investment and have budgeted $10,500 to be awarded in year two of this program. Our goal is to be more proactive with our historic building and get funding to our property owners allowing them to do the costly repairs, restoration, and upkeep that come with owning old buildings. Historic preservation funding for private owners of historic buildings is few and far between. Last year after losing more structures, it was a call to action. We can be better about investing in preserving the history and culture of our downtown, and that is exactly what we plan on doing.
These Facade Improvements grants are available to all commercial building owners in the district for projects that enhance the look and feel of our downtown. You can learn more about the program HERE. The next grant cycle will open in May!

If you are still reading this, thank you for sticking with me! I was told keeping it simple is the best approach, but if you know me, being long-winded is in my DNA. I hope this gave you a fun insight into what we have been up to. I look forward to seeing you all at our first Discover Downtown and Mingle of the year and the Heritage Park Garden’s Spring Forum & Expo in March. Until then, shop local and tip generously.

See you on the streets!

Jen Nalder, Program Director
Main Street Gardnerville

“Pull up a chair. Take a taste. Come join us. Life is so endlessly delicious.”

― Ruth Reichl

Happy New Year Main Street Gardnerville!
Well, 2023 sure came in with a statement! More like an exclamation point!  We haven’t experienced snowfall like this in many years, all at once, relentless, and still so beautiful. Although, I must admit, waking up to snow on Thursday morning (again) made me a little melancholy and dreaming about warmer summer sunny days. This quickly changed after setting our event calendar for the year. I decided winter can stick around for a little bit longer and I will live in this season just a little bit longer.
We had our first committee meeting of the year and firmed up dates for 2023 events. You can expect so many fun activities again this year. Our friends at CV Flyte are working on the Wind Down series for the summer to compliment our Main Street staple: the Third Thursday Wine Walks. It is going to be a great year and we can’t wait to share it with you.  Make sure to scroll down and peek at the Events Calendar for the year and mark your calendars!
Last year sure kept us busy with new events, partnerships, and ART. We have been working on collecting all our accomplishments, volunteer hours, and stats for the year to include in our 2022 Impact report, and I have to tell you, compiling all the data and seeing it on paper is astonishing.  With the volunteers hours calculated so far, we are over 2000 volunteer hours and this does not include Wine Walks, Flower committee hours, or events!  (Have I mentioned how amazing our volunteers are?)  As Idowu Koyenikan said, “There is immense power when a group of people with similar interests gets together to work toward the same goals.”
Thanks to the help of our volunteers, community partners, and sponsors like you, we were able to invest $29, 564.55 into our community through our Façade Grant program, over $5000 in public art, and host a multitude of community events and we are just getting started!  This next year we are looking to invest even more back into the community through programs, resources and projects aimed to improve our community as a whole and help our local businesses and property owners so we can have them around for a long time.
We will publish our Impact Report very soon and also announce Round Two of our Façade Grant Program so stay tuned!
We want to take a second to congratulate Eddy Street Vintage Market for being a repeat champion of our Light Up Main Street Holiday Light Contest.  They have earned themselves a 2023 business sponsorship on us. It was a tough competition, I have to say.  I wasn’t sure they would beat the Unicorn & Flamingo display at Fabric Chicks, the beautiful traditional lights at JT Basque Dining Room, or the incredible lawn display at the Museum but they did! (I think Derek was a little nervous about the unicorn.)  Congratulation Eddy Street Vintage Market & welcome back to Main Street!
With the impact of the weather postponing our transition out of the holiday season, it feels a little bit like we are still stuck in the week between Christmas and New Year’s.  Hurry up and wait. This weather has tested our patience and perseverance, and it’s still just January. Some days are harder to keep the melancholy post-holiday blues away and the snow isn’t much help. Reminding ourselves better days are ahead and memories we made together last year will keep us going. Winter can be very lonely and isolating for many who can’t venture out.  Remember to check on your neighbors, send a smile to a stranger, find opportunities to let the sunshine on your face, help each other out, be patient and kind, and we will get through this together.
I hope you find some joy in this winter season and have opportunities to get out, explore and try something new in the snow.  Enjoy the beauty of our home and all its seasons.  Until next time Main Street.

See you on the streets!

Jen Nalder, Program Director
Main Street Gardnerville

Spring has sprung . . . a leak!

“Volunteerism is the voice of the people put into action. These actions shape and mold the present into a future of which we can all be proud.”


Hoppy Easter and Happy Friday Main Street Gardnerville!

Judging by the weather we have officially survived the second false spring and third winter. If you lived here long enough you know if you don’t like the weather wait 5 minutes! Flip flops and wool coat season is here, and we are very, VERY grateful for all that precipitation it brings.

April is Volunteer Appreciation Month! Last night we had the pleasure of hosting our Annual Volunteer Gala at Woodette’s. It was an incredible evening of amazing food, smiles, hugs, and celebration of everyone’s hard work and dedication. Among the honorees, we presented our friends Keith and Monica at Big Daddy’s Bike and Brew with the 2021 Business of the year award. Keith is a HUGE supporter of our program and graciously hosts not only of our most popular Wine Walk registration locations but has also become the home of our community partners’ fundraising events as well. The gracious hearts at Big Daddy’s is another wonderful example of and representation of what this community is all about.

Last night we also had the pleasure of celebrating our 2021 Volunteer of the Year, Pam Sbragia. Pam’s contributions and dedication to Main Street Gardnerville over the years are nothing short of incredible. I think her nomination says it best: “She is one of the most dependable and dedicated volunteers I have had the pleasure of interacting with since she joined MSG and the Flower Committee in 2013.” “One can count on Pam to be first to offer her assistance wherever and whenever there is an opportunity. These opportunities include flower promoting, planting, and decorating activities; HPG workdays and events; garden art painting and selling events; wine walk registrations; and numerous other MSG activities. Her willingness to participate goes beyond anyone’s expectations.” Thank you Pam for the years of dedication and heart you have given to Main Street. You are really a “Big Dill”

I commonly say, Main Street Gardnerville is a 99% volunteer-driven, 100% inclusive organization. We are proudly a 501(c) non-profit – a fancy word for saying we are a non-profit organization made possible solely through volunteer efforts, funded by sponsorships, donations, grant funding, and support from our community, local municipalities and county. How very fortunate and blessed we are as an organization to have so many incredible volunteers that make it all happen and make me look like a superstar. Main Street Gardnerville’s mission is to actively work to cultivate communities, and I can say after looking over the room last night, that is indeed what we do. For highlights of the evening click HERE.

If you are interested in joining this amazing group of people, we would love to have you! Our next Volunteer opportunity is SWEEP THE TOWN happening on May 7th at 9 am. Grab a broom, gloves, and your friends to help tidy up our Main Street! Everyone is welcome. We will have water provided by our Silver Key Sponsor Carson Valley Medical Center. For more details check out the flyer below. Can’t make it? Don’t worry we have so many more volunteer opportunities that can be found at the bottom of the newsletter, so make sure your scroll ALLL the way to the bottom!

WINE WALK SESON IS HERE! We are on cloud WINE to have the opportunity to bring this event back for another year! And to add even more fun to the event we have brought back themes for each Third Thurday Wine Walk!

    • May “It’s Wine o’clock Somewhere” Tourist in your own Town Theme. Spend the evening viewing your town through the eyes of a visitor. Grab your Hawwiian shirt for a voyage through the town or weather depending, your parka for a fun arctic adventure!
    • June “Wine-stone Cowboy” Western Theme. Ye haw, grab your partner in wine and get Rodeo ready!
    • July “ Red, WINE and Blue” Patriotic Theme. Benjamin Franklin once said “ Beer is proof God Loves us and wants us to be happy”. We think he meant wine too. In the “spirit” of our president, who are we to argue?
    • August “Hey Daddy-o! Lets sip some Bordeaux” 50’s Theme. Don’t be a square.
    • September “Fall into Wine and have a Hauntingly Good Time” Fall Festival theme. Are you Team Coffin or are you Team Scarecrow? Whether you are a die hard fan of the Annual Slaughterhouse Lane Coffin Races or the Scarecrow we want to see your favorite fall fashion.
    • October “Sip, Sip Rosé!” Our Paint the Town Pink celebration is back for it’s second year. Join us for our last wine walk of the season and do some great thing for our local cancer treatment centers while you are at it!

Don’t forget: this year we are introducing a Season Pass for the season! Don’t want to worry about registering every month? We have you covered, Third Thursday Wine Walk Season Passes are available for pre-purchase through May 13th. You will have your own VIP line to check in and get your sticker and stamp for the month’s event plus a bonus gift for registering for the whole season.

Want to be a Participating business? You don’t have to have a brick-and-mortar in the district to participate. We are an equal opportunity promoter. This year you have two options to participate:

    1. As an out of district vendor, you can pay per event $25 and fill out the registration form to participate
    2. Become a 2022 sponsor of the Main Street Gardnerville program starting at $100, and all wine walks entries are included PLUS the perks of being a sponsor such as advertising space in this super cool email newsletter, placement on our website, and promotion through our social medial pages. (Clearly the best value)


Don’t Forget about the FREE Jazz and Art Festival to Heritage Park on May 22, from 1- 6 pm. We are partnering with our friends at Carson Valley Arts Council to bring you this fun free community event. Bring your chairs, picnic lunch, and beverages for a fun day of great music and art. Scheduled to perform are the DHS Jazz Band, The Jazzettes, The Gardnervillains, Mile High Jazz Band, and the Sagebrush swingers. Again this is a FREE event to attend.

Don’t forget to sponsor your hanging flower baskets and Adopt-a-pots! MAIN STREET IN BLOOM Flower Basket and Adopt-a-Pot program is a unique program that allows us to work with Smith Valley High School Ag Department, China Springs Youth Camp, and Douglas High School FFA. These students get hands-on experience creating the baskets and flower pots you enjoy in the district during late spring and summer. How incredible is that? We are so appreciative of the future gardeners and ranchers and our Flower Committee for the time and care they put into cultivating this beauty for us. If you want to learn more about the program CLICK HERE. These pots will adopt quickly so get your registrations in today!

Main Street Gardnerville Facade Improvement Grant Program, our exciting new program with the support of our terrific community supporters: the Town of Gardnerville and Douglas County Nevada Economic Vitality, will allow us to invest back into our business community through a forgivable 50/50 grant for our business to do exterior improvements and enhancements on their buildings. We will be announcing the opening of the grant cycles, who is eligible, and how to apply on NEXT WEEK! We are so excited to help give back to our community as we create a distinct downtown together.

As always, thank you Main Street Gardnerville, our partnering organizations, and the community at large for your continued support and enthusiasm for our program. We could not do it without you!

We hope you have a Happy Easter and enjoy the beauty of our area over Spring Break. Get out and EXPLORE!

See you on the streets!

All the best,

Jen Nalder, Program Director
Main Street Gardnerville

Experience the Past. Enhance the Present. Embrace the Future.