Main Street News

What’s Happening on Main Street, Gardnerville

MAY-be we will be seeing you soon on Main Street!

MAY-be we will be seeing you soon on Main Street!

The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.”
― Mitch Albom


What is happening, Main Street Gardnerville!

Spring has sprung in the Carson Valley. We were off to a snowy start but are on our way to the fourth false spring of the year. If you have lived here for any length of time, you know it’s only really spring once it’s summer! You must love and admire the tenacity of our flowers and blooming trees this time of year. As they emerge from their winter dormancy, they are the gentle reminder of the beauty of perseverance to hold out for sunny, warmer days ahead. It is also a reminder that the beginning of our Main Street Summer Series of events and celebrations is just around the corner!

May is the official kick-off to our event season, and we are excited to share some exciting and fun additions to the lineup. But before we do, we need to roll up our sleeves and get some work done at our annual Sweep the Town event on Saturday, May 11th, from 9 to 12 pm.

We encourage our community to grab a broom and meet us downtown as we sweep the remnants of winter out of the district in preparation for the first Third Thursday Wine Walk of the year. With construction, things might look different this year, but we assure you much work needs to be done. Last year, we had a tremendous turnout of just shy of 80 volunteers who contributed close to 300 hours and removed over 8 tons of debris from downtown! This event is open to EVERYONE, so bring your friends, and let’s kick some trash!

Did someone say Third Thursday Wine Walk? Mark your calendars; it is time for sipping, supporting your favorite small businesses, and strolling down Main Street. This year, our Third Thursday Wine Walk officially turns 15, and to celebrate, we are having a Merry Un-Birthday party! Join us as we celebrate the First TTWW of the year at our May’s Painting the Rosé Red – Mad Hatter Tea Party theme.

If wine isn’t your thing, don’t worry! Despite the name, our Third Thursday has something for everyone, from hydration stations to non-alcoholic options, food, and more. The Wine Walks are an excellent way to meet and support your local small business community and meet some pretty incredible people along the way. Season Passes are still available for a limited time, and pre-registration for the event is open and can be found HERE.

Do you want to paint a Mural?! We do! Main Street Gardnerville is excited to announce our Public Art Installation for 2024. This year, we will install our first Asphalt Art Installation on Ezel Street by Heritage Park Gardens as our first community-driven mural project from conceptualization to execution.

We have selected local artists Sherri and Eric Majors, who have completed large-scale chalk art pieces and won chalk art competitions over the last 15 years, as our lead artists on the project.  Under their direction, we are looking to collaborate with other local artists, the Town of Gardnerville, and the community at large through planning workshops for the concept and design of the art installation and implementation of the project through community paint nights to be hosted as a community “fill in the mural” paint-by-number events during the Town of Gardnerville’s Movies in the Park nights this summer. We invite you to be a part of the process! Our first meet-up is Wednesday, April 24th, at 5:00 pm at the Patio by DST Coffee. For more information, check out the flyer below!

We are mere weeks away from fresh organic produce back in the valley. The Just a Drop in Farmer’s Market returns Wednesday, May 15th, from 8 am to 1 pm at Heritage Park. Teresa has been working hard behind the scenes to make this year’s series better than ever. The market will be held every Wednesday through the summer until September 4th. We can’t wait to see what she has in store for us.

Speaking of fresh produce, the Heritage Park Gardeners are at it again with their annual Plant Faire and Expo on Saturday, May 18th, from 9–1 pm. Get a jump start on your garden with locally grown starter plants and hand-painted garden goodies available for donation to bring beauty and charm to your garden. The Heritage Park Gardens is a Main Street Gardnerville community garden project made possible through 100% volunteer efforts and donations. We have BIG visions in store for the gardens, like enclosed, raised gardening beds, electricity, and a greenhouse to extend our growing season to create further a space for the community to learn, grow, share, and beautify, and to cultivate and nurture our community together. Come support this event and our gardeners to help us make this vision a reality.

You may be wondering how we intend to pull it off with our downtown being an active construction site. Where there is a will, there is a way. I say this often and as often as possible: our local merchants and small businesses depend on us and our community for support now more than ever. With the increase in construction, interruptions to access, and traffic woes, our businesses have experienced a decrease in visitation and revenue. Support for them can come in the simplest ways, like sharing their social media content, stopping in for a quick visit, or purchasing gift certificates for later use. Construction won’t last forever, and we want to ensure our downtown is still thriving when the repave project wraps.

When will it all end?! Soon… ish. Nevada DOT and Sierra Nevada Construction are putting their heads down and getting the job done, with an optimistic wrap-up for the end of summer. We will continue to share updates on active construction sites and recommend alternative routes and parking hubs to access your favorite spots on our HWY 395 REPAVE PROJECT landing page. Besides, who needs roads when you can ditch the car and enjoy a stroll downtown… or a 5k fun run/walk? More on that below!

However you get here, we hope to see you soon on Main Street. There is always a little something for everyone downtown, and we are so excited to see you soon for more Main Street memory-making.

Until then, remember to support your local merchants and businesses, tip generously, and be kind to each other.

Until next time, Main Street!


Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.
Marching Right into Spring

Marching Right into Spring

It was one of those March days when the sun shines hot, and the wind blows cold: when it is summer in the light and winter in the shade.”
— Charles Dickens

Spring Greetings, Main Street Gardnerville!

We are MARCHING right through the year. We survived daylight savings time, and our recent time travel forward on Sunday sprung us right into Tuesday’s first official day of spring! Spring is the most beautiful season, welcoming the faint, sweet smell of spring in the air, the sound of birds chirping, jackhammers, and the official state flower starting to bloom. In this case, it’s not the sagebrush—it’s the construction cone.

Pardon our dust; NDOT is paving the way to a smoother future. If you have ventured downtown lately, we are amid a major reconstruction of HWY 395 through our downtown core. The Repave Project is long overdue, addressing the road surface, infrastructure upgrades, and curb and gutter repairs. As much as it causes us grief with the ever-changing active construction sites, road closures, lane diversion, and traffic backups, the end product will be well worth it.

Main Street Gardnerville is working closely with the Nevada Department of Transportation and Sierra Nevada Construction, contracted to do the work, to get as much information as we can out to the public regarding the current active construction sites, potential disruptions to business access, and suggested alternative routes to reach your favorite local merchants and services downtown. Thank you, NDOT and S.N.C., for all you are doing and investing in our community. We are very grateful that they are taking on this daunting task (this project is HUGE) and allowing us to be a mouthpiece to the public in sharing the information.

If you want to learn more, we have created a landing page on our website for weekly project updates, F.A.Q.s, and a map of affected areas. We will keep this updated as active construction sites pop up and continue to share recommended alternative routes and parking hubs to access your favorite spots.

You can find the landing page here: HWY 395 REPAGE PROJECT.

Construction did not curb the attendance last night; we had the most AMAZING Discover Downtown and Mingle last night! We visited two of our historic buildings, which are homes to some of the most unique businesses right here on Main Street. Our hosts were gracious, offering a beautiful spread of delicious nibbles and refreshments, and the conversations and connections were the icing on the cake.

We began the mingle at the old C.F.W. “Fritz” Dangberg homesite located at 1456 HWY 395 Gardnerville, Nevada. The home was built in 1895 for Dr. Franklin of Genoa and later owned by C.F.W. “Fritz” Dangberg. It was the home to different residents and businesses over time, and now this unique location hosts four businesses, including the new Dragonfly and Lotus Salon. Owners Erica and Brandon have done a beautiful job of repurposing this space to host other businesses that include Amy with the Hitch Boutique, Kristian and Jasmine with Margot Blues Vintage Denim, Stacy the Sea Wytch, and soon to come a masseuse and permanent make artist.

Next, we ventured next door to visit Rielynn at her unique Tin-Type photography studio, Eye of Rie, located in what was once part of the famous American School of Diamond Cutting (behind the Van Rensselaer Jewelers). Rie shared about this vintage form of photography, which dates back to Gardnerville’s and even Genoa’s founding, and her love for incorporating this vintage art with her modern touch to create a keepsake to last the test of time.

Thank you to our incredible hosts for sharing their space with us. If you missed the mingle, don’t worry; these businesses are here for you to visit anytime. We will be posting event highlights on our Facebook and Instagram, so keep an eye out!

We have one more event for you in March. Next Saturday, March 23rd, is the Heritage Park Garden Spring Forum and Expo at 10 am at the Gardnerville Station. This is the official kick-off to spring and gardening season by providing newcomers and our faithful followers with information on how to grow flowers and vegetables successfully in our area. This year, we feature guest speakers Carol Sandmeier, Cathy Fields, Tiffany Jones with Blomma Flower Farm, and self-proclaimed resident celebrity Craig Witt with Full Circle Compost. This lineup will provide tips and best practices for growing. We will also have information about our community gardens, workshops, garden goodies, and fun prizes. It’s going to be a packed house, so arrive early! Check out the flyers below for more info on the Spring forum and HPG Growing Bed Rentals.

Well, Main Street, we have come to the end of our time together. If you made it this far, thank you! There always seems to be so much to share – we have a lot going on downtown!

Now that spring is here, it’s time to ditch the car and get off the beaten path, take advantage of our beautiful Martin Slough Trail, or take a stroll down Main Street. While here, you will discover some truly unique experiences, meet some incredible small business owners, and hopefully make some Main Street Memories.

As always, remember to support your local merchants and businesses, tip generously, and be kind to each other.

Until next time, Main Street!


Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.

February Greetings From Main Street Gardnerville

February Greetings From Main Street Gardnerville

To view the full email newsletter, click HERE.

If January is the month of change, February is the month of lasting change. January is for dreamers… February is for doers.”
— Marc Parent
Hey, Hey, HEY, Main Street Gardnerville!
We survived the marathon month of January and cruised right into the season of love, and if Punxsutawney Phil is correct, straight to an early spring! Don’t get me wrong, I love the snow, outdoor activities, and the needed hydration in our valley, but I must be honest: last year’s winter robbed us of some good old spring weather. We went from Antarctica to summer heat in the snap of a finger.  It is exciting to think that if that groundhog is correct, we will have the opportunity to enjoy spring in its fullest beauty…. and then summer, and boy, do we have a great lineup of summer activities for you this year!I hate to be the bearer of bad news, but with summer, we will also be experiencing the height of our construction season with the NDOT repave project on HWY 395.  BUT DON’T WORRY; we are here to help make the upcoming orange cone season a little more bearable.

We recently hosted our first State of Main Street Gardnerville community and stakeholder meeting on February 13th at Gardnerville Station. It was an excellent turnout for so early in the morning. It was a great opportunity for us at MSG to share a little bit about what’s happening here organization-wide, what we have planned for the upcoming year, and some impact stats from last year.

The NDOT HWY 395 Repave Project was the focus of the meeting. This is an effort on our part to ensure customer traffic and revenue are maintained during construction and provide valuable resources for our downtown merchants and businesses to help them navigate the inevitable cone zones. Some of these efforts include attending weekly meetings for updates on the construction process, assisting with information distribution for the affected areas, providing businesses with signage for social media usage, social media assets, and business resources, identifying key parking hubs and alternative routes for business access, promoting alternate methods of transportation and walkability, and a link to access the Douglas County application for temporary A-frame signage.

Through a resolution approved at yesterday’s Board of County Commissioners meeting, Douglas County will waive the $94.64 application fee for Temporary A-Frame signage in the district for businesses that the construction will impact. Application for Temporary Signage must still be submitted to the Douglas County Planning Department for your business. The signage must meet the requirements as outlined in Douglas County Code (20.620.043).  Thank you, Commissioner Sharla Hales, for bringing this initiative forward in such a timely manner, and thank you, Douglas County Board of County Commissioners, for voting to unanimously approve this resolution and keeping the best interest of our business community at heart!

If you want to learn more, we have created a landing page on our website for weekly project updates, FAQs, and a map of affected areas. We will continue to work closely with NDOT, TOG, and SNC to keep the community aware of the affected areas as the project progresses.  We appreciate NDOT and SNC’s efforts to ensure our businesses sustain minimal impact through this process.  At the end of the day, we are all working together to make a better experience for all who visit our downtown. Next time you see a yellow vest and hard hat, give them a high five and spread gratitude for getting rid of the potholes.

You can find the landing page here: and click on the top banner.

Speaking of gratitude,  I want to take a moment to offer our deepest thanks to our recent and returning 2024 Key Partners: Platinum Key Partner, Carson Valley Health; Gold Key Partner,  JT Basque Restaurant & Bar; Silver Key Partners,  Dickson Realty & Thomas Real Estate Group and our Community Champions: American Family Insurance, Pretty Odd Wieners, Truckee Timber Company;  Double Impact Partners:  Carson Valley Dental Arts, Carson Valley Golf Course, Chop Shop Hair Garage, Custom Concepts NV, LLC, and Dynamic ATV; and to our returning standard partners – THANK YOU.

Your contribution to our organization allows us to continue our mission to create programs to revitalize the downtown district, develop a unique identity, and preserve the historic nature of our community. We are very grateful for the continued partnerships and community support as we continue to work together to achieve the combined vision for this place, we call home.

We invite you to take a stroll down the main street and drink it all in. While you’re here, discover some hidden gems or visit your favorite stops for a quick bite, one-of-a-kind treasure, or a smile from a merchant and hopefully make some Main Street Memories while you’re at it.

As always, remember to support your local businesses, tip generously, and be kind to each other.

Until next time, Main Street!


Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.


New Year is looking good on you Main Street Gardnerville

New Year is looking good on you Main Street Gardnerville

To read the full newsletter, click HERE

Any new beginning is forged from the shards of the past, not from the abandonment of the past.”

—Craig D. Lounsbrough

Happy New Year, Main Street Gardnerville!

Hello, 2024! New years are always filled with positivity as we set our goals and intentions for the fresh new year ahead. Whether you make a New Year’s resolution or not, the promise of a new year inspires hope and change. Letting go of what no longer serves us and embracing the excitement of new things to come.

Our Heritage Park Gardeners did a phenomenal job creating a space to do just that on New Year’s Eve at the annual Heritage Park Garden Candlelight Labyrinth walk. This was the best-attended Labyrinth walk we have hosted to date. The Rock Painting Committee had over 150 rocks ready to share as a memory and keepsake, and by 8 pm, they were all gone, along with the hot cocoa and cider. Thank you to our AH-MAZING volunteers who hosted such a lovely event for the community and to YOU for attending and supporting all their efforts.

If you are interested in joining the HPG rock painting committee, you can pop into Gardnerville Station on the third Friday of the month at 10 am.   We will be sharing more about the Heritage Park Gardens, our community garden project, over the year, mainly because our beloved gardens are turning 15 this year! In celebration of their “birthday,” the gardens are getting a glow-up.

We are excited to announce we will be investing in our community space to bring much-needed enhancements to the gardens, like raised garden beds, electricity, and children’s garden upgrades. If you want to learn more about the gardens or become a Heritage Park Gardner, please come to the HPG workday on Saturday, January 27th, at 10 am.

Here at Main Street Gardnerville, we are off to a running start to the new year. We had our first round of committee meetings and Board Meeting of the year. It’s an exciting time as we set our events and plan our programs and projects for the year. We have so much to celebrate in 2024; not only does the Heritage Park Gardens turn 15, but so does the Third Thursday Wine Walks! We have some fun celebrations planned for the season, PLUS the addition of the inaugural “We Run This Town” 5k fun run/walk series… This year is going to be movin’ and shakin’,  so stay tuned! Scroll down for your save the date of this year’s signature and newly added events.

The Third Thursday Wine Walks are our signature fundraiser of the year and our most significant event to support our small business community. We have noticed an ongoing theme from our recent Community Transformation workshop in November to our MSG meetings in January – we need to support our local small business community now more than ever.

I don’t need to stress the importance of a vibrant downtown and small business community. Our small business community is truly the heart and soul of our downtown. Our small business community brings people together, builds the character of our area, and helps our local economy thrive. From our favorite salons, coffee shops, eateries, and pubs to barbershops, bike shops, laundromats, specialty gift shops, and banks, they each bring personality to our community and add something special while preserving our hometown’s unique characteristics. They are the first to sponsor youth sports, volunteer, donate, and participate in our events.

Our local merchants have suffered a severe impact over Quarters 3 & 4 of 2023 and not just from the national recession. The recent construction in our downtown corridor has significantly impacted our merchants’ sales by upwards of 40%.

We realize projects of this capacity come once in 20 years, and the disruption is for the greater good of the community. With the construction in our downtown corridor expected to last another 9 months to possibly a year, peaking during the summer season, we are putting our heads together to find viable solutions for our small business community to help them shoulder this season so they can stay afloat and come out stronger than ever.

To make community-conscious decisions, we need to come together and understand the needs and impacts and hear ideas and solutions that will support our local merchants and businesses, which is why we are hosting our first “State of the Main Street” community and stakeholder meeting February 13th, 7:30 am at Gardnerville Station.

We invite the community at large to join us on Tuesday, February 17th, at 7:30 am to discuss over coffee the obstacles, hurdles, and frustrations our small business community faces and share with you the State of Main Street Gardnerville, what we have onboard for 2024, and how we can help. Please be sure to RSVP HERE if you plan on attending so we can ensure we have adequate space, coffee, and snacks. This is open to the public, and we encourage our business community and stakeholders to attend.

Thank you for making it through my blah-de blahs and the first Main Street Gardnerville blog of the new year!  I cannot express how excited we are to spend 2024 with you, creating new Main Street Memories together as we continue to work towards our goals and our Main Street Mission.  Thank you for making this community so special.  Remember to support your local businesses, tip generously, and be kind to each other.

See you on the Streets of Main Street!


Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.

Holiday Greetings from Main Street Gardnerville

Holiday Greetings from Main Street Gardnerville

To read the full newsletter, click HERE

The Joy of brightening other lives, bearing each others’ burdens, easing each other’s loads, and supplanting empty hearts and lives with generous gifts becomes for us the magic of the holidays.

 –W. C. Jones

Holiday Greetings from Main Street Gardnerville!
The holiday season is upon us, with the New Year close behind. Everyone I talk to lately is in awe that we have already reached the end of another year.  It feels like we were just wine walking, and summer was just last week, and then the cold arctic blasts of air quickly remind me we are definitely in the winter season.
Maybe it’s because we had a magical start to the holiday season that makes it feel this way. The Town of Gardnerville outdid themselves this year with the Christmas kickoff. It was THE BEST ONE YET.  We get a lot of credit for things around here, but for this one,  we need to give the Town a BIG standing ovation. From the cobbler and cocoa served by the incredible Town Board members and volunteers, photos with Santa accompanied by Marie, the town secretary extraordinaire, with the sweetest welcome to the youngers waiting to tell Santa their wish list, firepits blazing, Tahoe Sleigh electric carriage rides around the park, the talented youth dancing and performing for the crowd, the fire dancers and breathers (that was incredible), popcorn served by Gardnerville Water Company and of course the FIREWORKS. It was perfectly perfect.
The Town of Gardnerville set the stage for the rest of the season, and we followed suit. We hosted our Candy Cane Main – Shop Main Street kickoff shopping extravaganza on Saturday, December 2. The downtown was crawling with eager shoppers looking for that special find.  I don’t think anyone walked away empty-handed, judging by the full arms and totes; I think everyone found something for the special person on their list (and maybe a few things for themselves!). We added a new element this year by partnering with Tahoe Sleigh Rides to add electric carriage rides that whisked the shoppers up and down the district.  Seeing the carriages and their smiling passengers was a special sight to see. I don’t know about you, but I always want to live where the holidays are welcomed enthusiastically.  It just makes everything feel so special and so much like home. Here is a quick highlight of the wonderful holiday kickoff weekend. 
If you missed the shopping extravaganza, don’t worry. Our Candy Cane Main campaign will continue throughout December, promoting our local businesses and merchants and encouraging you to shop locally for the holiday season.  Our enhanced interactive map of participating businesses is live, and you can access it HERE. PLUS, today is the day we drop our Perfect Gift guide of hand-selected favorites from our local merchants to help you find that perfect gift from the heart for your loved one.  Scroll down and see this year’s must-haves hand-curated by your local merchants. We want to extend a warm thank you to our friends at Visit Carson Valley and Outside Lake Tahoe TV for this wonderful feature of the event.
As you know, we LOVE our small business community. By shopping locally, you are doing more than just keeping local dollars local. For some, the sales over this holiday season will set the stage for the upcoming year. Our businesses have been greatly impacted by the recent construction of 395, and that construction is just getting started. They need our support now more than ever.  Our small businesses are the heart and soul of our community, and by supporting them, we are also supporting our friends, our neighbors, and parents, working to provide for their families and helping to keep their doors open and remain that heart of our community.  During this holiday season, make sure to pop in and show them your support; it is the best gift you can give them this season.
Speaking of gifts, don’t forget to vote for your favorite business’ Holiday décor in our Light up the Holiday contest. You can help give your favorite local business the gift of their Main Street Gardnerville 2024 business sponsorship to us! To vote for your favorite holiday lights, click HERE.
As the year wraps up, we only have a couple of opportunities for making some Main Street Memories together. Remember: THIS SATURDAY is our annual Wreaths Across America Ceremony, Saturday, December 16, 2003, at 9 am at Garden Cemetery.  This is a beautiful event where we welcome the community to honor our Veterans laid to rest during the holiday season by placing wreaths on their gravesites.  It is a beautiful ceremony held concurrently with over 4000 participating cemeteries nationwide and the wreath-laying ceremony at Arlington National Cemetery.  Please join us as we Remember, Honor, and Teach the value of each of these veterans’ sacrifices.  This event is open to the public, and we invite you to attend and participate.  You can watch a quick clip of the wreaths arriving yesterday by clicking HERE.
Our last event of the year is coming quickly! Mark your calendars and join us on December 31st from 6-9 pm for the Heritage Park Garden’s annual Candlelight Labyrinth walk. Why walk a Labyrinth on New Year’s Eve? It’s a time to create hopeful tomorrows. Labyrinths are used worldwide to quiet the mind, recover a balance in life, meditate, gain insight, reduce stress, create, and celebrate. What better time than New Year’s Eve to clear your mind of the 2023 clutter and welcome the New Year with fresh intentions for those hopeful tomorrows? This is a family-friendly, free event. We will have fire pits to stay warm and hot cocoa/cider, so bring the whole family and friends.
Well, Main Street, my final newsletter of 2023 is a wrap.  On behalf of Main Street Gardnerville, I want to say what an absolute pleasure it was to share so many Main Street memories with you this year, and we look forward to doing it all over again in 2024.  You have filled us with a sense of gratitude for this very special place we call home. Remember to share that love with your neighbors and community. For some, this season brings sadness and isolation. Be the reason those find a reason to smile today, and as always, tip generously, support your local businesses and friends, and be kind to each other.  May the holidays bring peace, love, and joy to your family this season.

See you on Candy Cane Main!


Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.
Putting the Happy in your Holidays

Putting the Happy in your Holidays

What if today, we were just grateful for everything?

—Charlie Brown

Main Street Greetings!
The most wonderful time of year is finally upon us.. the season of gratitude and thanksgiving. It’s hard to believe Thanksgiving Day is less than a week away, and right on its heels is the holiday season.  November is a beautiful time of year when we pause and reflect on the many things we are grateful for before we head into the hustle and bustle of the holiday season. We here at Main Street know we have bountiful reasons and memories that bring us gratitude, and it’s all because of you!
The most recent was our Dia de Los Muertos Festival, which we hosted earlier this month. This was the second time we partnered with our friends Douglas County Community Services and Carson Valley Arts Council to present the 2nd annual Dia de Los Muertos festival. We are excited to announce the Nevada Arts Council awarded us grant funding to bring this beautiful cultural celebration to downtown Gardnerville. The day was filled with excellent, authentic food, beverages, and vendors from our local Hispanic business community. Our entertainment this year was incredible. We had our local Grupo Paso Fino perform (some members still attend Douglas High School!). They set the stage for the Mariachi Sol de Reno, who got the crowd dancing. We also had talented local Trick Roper Juan Marrufo and his adorable ponies and horses, and the Nuestra Dancers danced beautifully.
The day’s highlight was the Aztec Dancers and a 12ft Catrina doll presentation by Latino Arte & Culture of Reno. The Aztec dancers were incredible to watch with their drum beats and beautiful headdresses, and we learned why we celebrate Dia De Los Muertos from La Catrina.
This is such a special event for our community, and we were thrilled to have had the opportunity to partner again with our friends at Douglas County Community Service, Carson Valley Arts Council, and the Nevada Arts Council to bring this beautiful cultural celebration back for a second year. I have to pause and give a HUGE thank you to Jen Calabrese with Douglas County Community Services for all her hard work in helping to organize this event.  Never underestimate the power of Jens when they set their minds to something!  Thank you, Jen, Douglas County, Town of Gardnerville, Carson Valley Arts Council, our volunteers, Nevada Arts Council, and more importantly, our Hispanic Latina/Latino community for embracing this event – we can’t wait to do it all again next year.  For a quick highlight of the day, click HERE!
As the year winds down and we slide into the holiday season, we only have a few more events before we wrap up 2023 and put the year to rest.  To get you in the spirit of the holidays, the Town of Gardnerville will host its Annual Christmas Kickoff on November 30th at 5:30 pm at Heritage Park. This free family annual event will feature hot cocoa and Dutch Oven Cobbler by the Town, popcorn from the Gardnerville water company, entertainment by local youth performers, photos with Santa, Electric Carriage Rides by the Borges Carriage Rides, the Pavillion lighting, and FIREWORKS! If that doesn’t put the jingle in your step, I don’t know what will!
Our Candy Cane Main – Shop Main Street campaign returns this year with the kickoff shopping extravaganza on Saturday, December 2, from 11 am to 2 pm. In true Main Street fashion, we have cranked it up a notch this year and are excited to announce we will be featuring the Borges Electric Carriage rides to transport shoppers up and down the district! This year, for a $20 registration, you will not only have access to the carriage rides but also receive a limited edition commemorative holiday shopping tote to carry your unique shopping finds. We have a limited amount of 250 commemorative totes available for registered shoppers, so preregister today! We will feature Photos with Santa at the Historian Inn from 11-2 pm. Make it a complete day by eating at one of our fantastic restaurants and refuel just in time for the Carson Valley Chamber of Commerce Parade of Lights at 5 pm on Main Street.
The best part of the Candy Cane Main Shopping kickoff is all the proceeds from shopper registration will go directly to the 2024 Facade Improvement Grant Program. Not only will you be supporting our local business community, but you will also be directly investing in your downtown. We can’t think of a better way to spread the joy that will last beyond the holiday season.
Our Candy Cane Main campaign will continue throughout December to promote our local businesses and merchants and encourage you to shop locally for the holiday season. This year will feature an enhanced interactive map of participating businesses, and we will drop our Perfect Gift guide of hand-selected favorites from our local businesses to help you find that perfect gift from the heart for your loved one. Please watch for a special edition newsletter in December with your Perfect Gift Guide of must-haves.
As you know, we LOVE our small business community. We recently attended the Douglas County Board of County Commissioners (32:31 minute mark) meeting on Thursday, November 16, for the Proclamation declaring November 25, 2023, as Shop Small Saturday.  Commissioner Chair Gardner encourages us to “Shop Small and Spend Big”  not just this holiday season but throughout the year.
According to Capital One, in a recent study, 68% of money spent at local stores remains in the local economy; that’s $68 out of every $100! By shopping locally, you aren’t just keeping local dollars local. Small business is the heart and soul of any community, and by supporting them, you are also supporting a neighbor, a parent, a friend with a dream, and helping to keep the heart in our community.  In particular, our local merchants and businesses have weathered many storms trying to keep their doors open over the last few years. From mandatory closures to supply chain disruptions, labor shortages, recession, inflation, and road construction, they need your support now more than ever. Make sure to pop in and show them your support and maybe even a high-five for being so resilient. To our small business community: WE LOVE YOU!
Don’t forget we have our Wreaths Across America Ceremony one month from now! We SO CLOSE TO OUR GOAL!! We have 13 wreaths left to sponsor! Please see the information below if you would like more information on participating in our event as a military branch representative during the ceremony or volunteering.
As I close out my novel, I want to pause on behalf of Main Street Gardnerville and share gratitude and thanks to you, our fantastic community, for the wonderful Main Street Memories we continue to make together and your continued support of our Main Street Mission.  We wish you and your families a beautiful Thanksgiving holiday filled with the same gratitude you gave us. Thank you for making this community so special. We look forward to kicking off the holidays with you! Until then, remember to support your local businesses, tip generously, and be kind to each other.See you on Candy Cane Main!


Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.

Autumn Greetings Main Street!

Autumn Greetings Main Street!

Autumn Greetings Main Street Gardnerville!

Nevada has blessed us with some of the most perfect weather to enjoy the outdoors and soak in some last-minute warmth before winter arrives.  The trees are taking full advantage of the fall warmth to slowly transition from the bright green foliage of summer to the beautiful fiery reds, oranges, and yellows of fall. If you haven’t taken a moment to stroll under their canopies, you must.  It’s their last hurrah before all their leaves fall and they are barren until their new buds come next year in the spring.
Like the trees, we also took full advantage of the perfect weather to capture more moments of making Main Street memories together before we put the Main Street Summer Series to rest until next spring.
Did anyone make it to the Annual Coffin Races and Fall Festival?  Judging from the size of the crowd, you ALL did.  This also means this blog’s readership has grown past the 5 faithful followers! It was the most perfect day and by far the best attended and most successful Fall Festival to date. We want to thank the amazing host-ess with the most-ess Rebecca Kitchen for having us on Mornings on Kolo to share this event with the community. ICYMI you can click here to watch. THANK YOU, REBECCA for this wonderful opportunity! You are incredible.
I can’t even begin to estimate how many attended throughout the day, but by observation alone, there was a steady flow from 8:45 until the event ended at 3. We had over 60 vendors on hand, and our local Carson Valley FFA with their students and petting zoo, the East Fork Gallery with their Annual Scarecrow Building Festival, and face painting went through 160 scarecrow kits!
Our talented local performers: All about Dance and Aerial Arts, Dance Workshop,  Mendiko Euskaldun Cluba Basque Dancers, and Northwest Martial Arts were all fantastic. Monique DeHavilland of Moxy Rukus has organized the local musician lines up for the last few years and did a wonderful job with her line up bringing local music talents Front Porch, Miki Rae, and the Hooligans, and of course Moxy Rukus to the stage.
Our newest feature – the Haunted Hay Ride of mostly true tales of Downtown Gardnerville hosted by the Borges Carriage Rides was a hit.  Dwight and Dianne Borges brought their carriages and crew to give attendees a neat backstage tour of Hellwinkel Barn, Eddy Street, and Courthouse to revisit the old haunts of Main Street.
Despite having last-minute teams drop, the Coffin Races were a huge success for the 8th year. Dance Workshop were the big winners of the best costume for their entry the Cinderfellas, not only could the fellas run, but they could sure dance! The ECV Clampers are always the fan favorites giving them the best Coffin award for 2023, and their shenanigans won them the “Dead Last” prize for this year’s races.
The real battle was between Stor All’s Black Betty pushed by the local 20/30 club and the Main Street Coffin with the Scary-crows.  The 20/30 team was FAST and some of the best competition we have seen in a while. They really brought the heat, but ultimately MSG was able to clinch the win for 2023.
I get a lot of credit for this coffin team, and as there is a perfect recipe for being successful at winning this race and the coffin build, I am just the “driver” and do little to get us across the finish line.  The real champions are my incredible team, my husband Richey Nalder who has supported my fascination with the races since my first one with Anytime Fitness in 2017, father and son might duo Jason and Josh Gurule, this year’s 4th runner Kory Johnson, and our master behind the scenes metal fabricator Casey Dallaire. Those guys deserve all the recognition. And luckily for us we have one more year of riding the winning high.
This event would not have been such a great success without the support of our dedicated volunteers, China Springs youth, our local vendors, musicians, performers,  our amazing sponsors – Harvest Sponsors: Carson Valley Health and Quick Space; Straw Sponsors: Mary Thomas Real Estate; Trophy Sponsor Jacobs Berry Farm, Settelmeyer hay for again providing safety for the crowd (from runaway coffins), and of course our community for attending this event.
This has always been my favorite fundraising event we host each year and with its growing popularity we are able to raise even more money to invest into our downtown through our beautification projects like the hanging flower baskets and public art, and more importantly our Facade Improvement Grant program which is currently being used for 2023 awardees: the Historian Inn’s balcony project that is under remodel as we speak, Re: Style’s exterior paint, a new roof for the historic Cheshire Antique building, and a new exterior sign for A WildFlower Florist.  As I like to say – We put the “fun” in fundraising.  Keep your eyes peeled for the announcement of the “ribbon cuttings” for these great projects.
Speaking of fundraising, last night we had a perfectly pink end to our Third Thursday Wine Walk series with the “Witch Way to the Wine” Pink theme wine walk.  Downtown looked like it was “hosed down with Pepto Bismal” with witches galore.  Talk about perfect weather for strolling and visiting with our wonderful businesses and neighbors.  Thanks to the generosity of our community, we were able to raise additional funds for our Cancer Care centers at Carson Tahoe Hospital and Carson Valley Health.
The Paint the Town Pink for October is our month-long campaign starting with the proclamation read by Douglas County Commissioner Chair Gardner recognizing October 2023 as Breast Cancer Awareness month. From there we Paint the Town Pink with our Pink Flower Bowls along Main Street and pink ribbons along the light posts.  You can still sponsor a Pink Flower Bowl to support this campaign and benefit our local cancer care centers. For more info check out the flyer below.
As part of the Paint the Town Pink campaign, this year we were honored to co-host the inaugural Bubbles and Brunch fundraiser for the Carson Valley Health Cancer Care Center at the Warehouse.  It was a wonderful day spent with the Carson Valey Health Foundation, supporters, survivors, and loved ones holding those lost in memory. Bella Vita Catering outdid themselves with the delicious brunch and Jim Wilsey on acoustic guitar was the perfect touch on the day.
If you missed these events, don’t fret. We have a couple more events before we dive into the Holiday Cheer! (queuing up Mariah Carey) Next Wednesday is the spooktacular last CV Flyte Wind Down Wednesday of the season!  Get those costumes ready for a hauntingly good time with a Halloween-themed WDW.  Your favorite vendors will be on hand with a new twist to the event by featuring some Mutant and Art Cars and music by DJ Sleeper Cell and Marques Skot. There will be trunk or treating for the kids, a costume contest and so much more.  For more information check out the flyer below.
Our Dia de Los Muertos Celebration is quickly approaching! Mark your Calendars for Saturday, November 4th from 11 am-2 pm. We are partnering again with Douglas County Community Services and Carson Valley Arts Council to present the 2nd annual Dia de Los Muertos festival. Come learn about this beautiful cultural celebration and enjoy wonderful authentic food, crafts, Mariachi music, Folkloric, Aztec Dancers, and a 12ft Catrina doll presentation by Latino Arte & Culture of Reno. This event is free to the public and will be held at Heritage Park.  To find out more or how to become a sponsor or vendor – click the flyer below.
I promised myself I would not talk about the holiday season until the leaves drop and November 1st has passed. In the event you want to see what we have in store for the holiday season, read all about Candy Cane Main below!  Spoiler…. This year is going to be AMAZING and a true shopping extravaganza so scroll down for all the details!
Well, that was the long and the long of it.  Thank you, Main Street, for giving us so many more great memories together. We can’t wait to see you over the next couple of weeks on Main.  Until then, remember to support your local businesses, tip generously, and be kind to each other.

See you on Main Street!


Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community
FALLing in Love with the Season

FALLing in Love with the Season

I cannot endure to waste anything so precious as autumnal sunshine by staying in the house.
— Nathaniel Hawthorne
Hey Hey Hey Main Street Gardnerville!

Can you believe that one short week is the first day of fall? Autumn is always such a magical time of year as we watch the greens, pinks, purples and all the colors of spring and summer slowly give way to the fiery tones of fall.  The warm summer days and nights are replaced with the crisp snap of morning air, and lucky for us, immediately into the warmth for the day.  It’s remarkable how beautiful this season is, and nature will always remind us how beautiful transitions can be.  Plus… it’s a transition into some of our favorite seasons and events to come. Bring on the FALL!

Maybe it is impeccable planning, or maybe it is just luck, but whatever the case next week is not just the fall equinox, it is also our second to last Third Thursday Wine Walk of the summer season!  Just like the flowers of summer, this too must end for the year, but not without a proper sendoff first. We wouldn’t be doing our job if we didn’t give it the perfect theme for the occasion: “The Leaves are Fallin’ and the Wine is Callin’” Fall Festival theme. We want to make sure the stage is set for the biggest festival we host downtown on October 7th. That’s right, the Annual Fall Festival, and Coffin Races at Heritage Park!  So pick your avatar, are your team Coffin: spooky season, skeleton lovin’, Halloween is in your soul, or are your team Scarecrow: PSL, flannel wearin’ pumpkin lover? Whichever you pick, and it’s okay to be both, we want to see it next Thursday at the Wine Walk!

By now you know my love for the Annual Coffin Races and Fall Festival, and it’s not just because I love a good, friendly competition now and then, it’s because this quirky and unusual event stole my heart from the first day I caught wind of it.  A four-man foot race with a “driver” in a coffin down Slaughterhouse Lane in October???? Hold my Pumpkin Spice Latte, I’M IN!

I was recently contacted by Kassandra with the Nevada Art Council to share the history of the Coffin Races, and it occurred to me, that not everyone may know how this event came to be, so I thought I would share a brief history on the 8th Annual Slaughterhouse Lane Coffin Races.

Slaughterhouse Lane was the road that led to the local slaughterhouse which harvested and processed livestock for ranchers and game for hunters.  Until the late 90’s Heritage Park was known as Gardnerville Park and home to the Little League baseball fields before Lampe Park was built and later home to the girls’ softball Bobby Sox teams until Stodick Park was completed.  Back then, where Chichester development currently is, were agricultural fields as far as the eye can see and hosted a pretty famous event back in the day known as the Annual Cow Pasture Boxing hosted by Sharkey Begovich, Owner of Sharkey’s Casino.

In 2015 one of our beloved volunteers, Shannon Hickey, finding inspiration from the Emma Crawford Coffin Race in Colorado, pitched the idea of hosting a coffin race on Slaughterhouse Lane to MSG, and the rest is history.

That inaugural year, in 2015, we saw 14 coffins compete including the first MSG/Town of Gardnerville coffin concept built by Geoff LaCost, Superintendent of Public Works, named “Bare Bones”. Since then, Coffin builds have come in all varieties. We have had ballet shoes, pirate ships, spinning suspended coffins, and even a SWAT coffin built by Joe Duffy at the Douglas County Sheriff’s Department, but the two teams who have seen this event from that inaugural race to today is Stor All’s Black Betty and the ECV Clampers who have attended and participated in every race from the start.

We are hitting our 8th year of coffin races which is incredible. In that time this event has evolved and now includes live performances from local bands coordinated by Monique DeHavilland of Moxy Rukus, and our youth performers: All About Dance, Dance Workshop, and Northwest Martial Arts throughout the day.

In 2018 we combined forces with East Fork Gallery which has hosted their annual Scarecrow building for over a decade in the park and the Heritage Park Garden’s harvest festival of activities in the garden, creating the event we have today: kids with face paint, petting zoo, scarecrow building, coffins racing, tarot card reading, photo booths, bounce houses, local artists, Vitalant Blood drive (they ‘vant to suck your blood) MUSIC, live performances and of course food! Everything about it just feels special and exciting.

I feel by far the best part of this event each year is to see all the team’s creative concepts for not only their builds but also their team themes and entrances in the parade of coffins. It’s more than just being the fastest on the footrace, you have to have the crowd behind you, and the opening parade is where you get your fan favorites that cheer you to victory, and of course votes for best costume, overall fan favorite, and overall, fastest.

If you have never attended, you need to add this to your Main Street to-do bucket list and thank us later.

We want to give a big shout-out to our amazing sponsors of this event: Harvest Sponsors: Carson Valley Health and Quick Space; Straw Sponsors: Mary Thomas Real Estate; Trophy Sponsor Jacobs Berry Farm. Thank you for sponsoring this community event and helping to make it so successful. We couldn’t do it without you!

The fun doesn’t stop with the coffin races in October, we have our Paint the Town Pick October coming your way, Carson Valley Art Council Studio Art Tour and a VERY exciting Wind Down Wednesday end of the season planned for you in October as well. Plus our second annual Dia De Los Muertos Festival co-hosted with our dear friends, Douglas County Community Services and Carson Valley Arts Council.  Make sure you attend the September  27th Wind Down Wednesday hosted by Cv Flyte for hints to drop about the season-ender in October and November. You don’t want to miss it!

Don’t forget we have a micro-cycle of Facade Grants available and we are currently accepting applications for this fall cycle. We have a little over $6,300 to award in this 50/50 reimbursable grant. Our awardees of the spring cycle are already underway with their improvements, and we are so excited to see the results. For more info on how to apply click on the link below!

We can’t wait to see you over the next couple of weeks on Main.  Until t/hen, remember to support your local businesses, tip generously, and be kind to each other.

See you on Main Street!

Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community
FALLing in Love with the Season

Summer, summer, summertime

Everything good, everything magical happens between the months of June and August.”
– Jenny Han
Summer, summer, summertime!
We hope you are surviving the heat wave, Main Street. As far as elements are concerned, in the Carson Valley, it comes all at once and relentlessly. You might want to capture some photos of Jobs and Freel Peaks, there haven’t been many years when we see snow on our peaks while trying to survive 100-degree weather!  Oh Nevada, we sure love you.
Speaking of 100-degree weather – thank you to everyone who braved the heat to come wine walk with us last night! The weather was warm (ok HOT) and the beverages were refreshing. Although it was one of our lesser-attended events of the year with just under 400, we still had a phenomenal time. We are very grateful to everyone who supported our fundraising event and our fantastic small businesses. Thank you to our business district for staying open late and offering your incredible hospitality once again. We are really loving the hydration stations and refreshing nonalcoholic beverage options that are starting to pop up for our designated drivers and as palate cleansers for our walkers.  I think I drank my weight in lemonade last night and was delicious. There is something about sipping on a sweet beverage and walking down our beautiful main street, it’s summertime memories at their finest.
If you have FOMO don’t worry, we have another fun Third Thursday Wine Walk planned for August. Grab those poodle skirts and grease that hair, “You’re the Wine that I Want” 50’s hot rod theme is coming at you, Thursday, August 17th!
We want to express a BIG thank you to Douglas County Sheriff’s Department for their support last night. They had extra traffic patrol on hand to slow that traffic down and ensure our pedestrians had a safe place to enjoy downtown. Thank you, Sheriff Coverly, Undersheriff Elges, and the entire Sheriff department for identifying this need for added safety and providing it. DCSO is the BEST.
ICYMI we hosted our Annual Freedom 5k – Run for the Wreath, the most patriotic 5k on this side of the Carson Valley, on the 4th of July. We had a record number of participants at 297 registered and just over 320 counting our tiny “runners” and our four-legged friends.  It was such a great event! We can’t recall the last time we saw so much red, white, and blue in one place other than our July events. This is what we love about our community when we say dress up, you all understand the assignment!  Our winners of the most patriot-dressed were our tiny runner, 8-year-old Kinley Holdridge, and husband and wife duo Jason and Tanya Hatfield. Until now, we would have never thought it was possible to run in jorts.  Jason, you have proved us wrong!
This year we saw a new 1st place winner, Ramona Sanchez with a time of 18.32 minutes. We thought for sure our returning champ Luis Abandis was going to take it this year and become a threepeat champion. He wasn’t far behind Ramona finishing 2nd with a time of 19.23, and hot on his heels was 14-year-old Cayden Mosby finished 3rd with a time of 19.24.  Luis has supported our event over the years and as a veteran himself, it is an honor to see him cross our finish line.  The Freedom 5k marked a total of 1,281 days of running for Luis and we are sure by now he is close to hitting 1,300 days of running.  Congratulations to all our winners and to everyone who crossed that finish line. If you didn’t catch our Freedom 5k promo series featuring “Meredith Knievel”, a screaming eagle, and Uncle Sam riding a unicorn – you can find it here on our YouTube Chanel 
This event was so successful we were able to raise over $1800 for our Wreaths Across America Ceremony on December 16th at the Garden Cemetery. Thanks to your generous support of this fundraising event, we are 89% towards our goal with 195 of the 225 wreaths sponsored!  This ceremony is near and dear to our hearts. Having an opportunity to honor our veterans laid to rest is very humbling and special to us here at MSG. Thank you for helping to make this happen.  If you haven’t attended this event, check out this quick highlight of last year’s ceremony.
We talk a lot about fundraising around here, and how our signature events like the Third Thursday Wine Walk, Fall Festival, and Coffin Races, Freedom 5k raise monies for our organization, but you may not know what these funds are raised for.  Most of you recognize our efforts with our iconic Main Street in Bloom flower baskets and flowerpots along Main Street, our community garden – the Heritage Park Gardens, murals, statues, and benches, but what do we do with the rest?  At our core, we are a revitalization organization whose efforts are focused on developing a unique identity and preserving the historic nature of our community.
In simple terms – we are passionate about saving our buildings and helping our business and building owners with necessary improvements so the structures we are stewards of can last the tests of time. Our long-time goal became a reality last year with the creation of our Façade Improvement Grant program to do just that. The best part of it all, by attending our events and sponsoring our program, YOU help to make that happen.
We are very excited to announce our recent awardees of the 2023-2024 Façade Improvement Grant program. Last year thanks to your support, Main Street Gardnerville had $11,773.22 of Main Street dollars invested in this year’s grant cycle, and Douglas County, through its Economic Vitality department (and thanks to Douglas County Community Service Transient Occupancy Tax – TOTS funds) has contributed an additional $20,000 for this fiscal year for a total of $31,773.22 available for projects.  These grants are reimbursement grants of up to 50% of total project costs awarded upon completion, which means we will see OVER $60,000 reinvested into the downtown this year!
And without further ado, your MSG Façade Improvement Grant winners: A Wildflower florist – updated signage, Re:Style Clothing Exchange – exterior paint, Historian Inn – balcony repair, and the Heritage Preservation Company for Cheshire Antiques – new roof.  We are very excited to assist these businesses with their improvement and to have our first historic preservation project in this program with the rehabilitation of one of our oldest buildings in the district.
In other great news, we still have a balance left to award of just over $6,000 which means we are opening a fall cycle! Get those bids ready, fall cycle opens on September 1st. To learn more about this program and how to apply click HERE or on the flyer below.
If you love old buildings, flowers, art, gardening or just volunteering in general and want to learn more about Main Street Gardnerville and ways you can further help our mission, we invite you to join us for our I Scream for Main Street Ice Cream Social on August 10th from 5:30-7 pm at the Patio at DST Coffee.  We will have our organization and committees on hand for you to learn all about our four-point approach and how you join!  As we like to say, we put FUN in fundraising.
If you are looking for an opportunity to help before that, our Heritage Park Gardeners are hosting a community garden workday tomorrow, Saturday, July 22nd starting at 8 am until the heat sets in. Please come help the gardens tackle the weeds and bring the gardens back to its beauty.  We have all the tools, we just need you. Grab some gloves and sunscreen and meet us in the Gardens!
Don’t forget to pop into our Just a Drop in Main Street Farmer’s Market every Wednesday from 8 am – 1 pm and get some wonderful organically grown produce and some unique finds from local vendors.
We also have the CV Flyte Wind Down Wednesday coming up quickly on July 26th from 4-8 pm at Heritage Park. The gals at CV Flyte continue to do an incredible job of organizing this event and bringing our favorite food trucks and beverage vendors. With the partnership and generous contributions from the Cultural Arts Foundation of Douglas County which provides the music lineup, this event is FREE to attend.  This month’s music lineup will be the Rose Bud’s Dance Band and Cody Hayes Band for your music enjoyment with visual artist Bfree. You don’t want to miss it!
Thank you our loyal 5 readers for making it this far in the blog!  There is always something happening here on Main Street, and we don’t want you to miss a moment. Here’s to more summer nights of making main street memories together.  Throw on that sunscreen, hit the trails and beaches, venture downtown, sit for a spell in the cool air conditioning, and enjoy the days of sweet summertime.  As always, remember to support your local businesses, tip generously, and be kind to each other.

Until next time Main Street!


Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community
FALLing in Love with the Season

Bring on that sweet summertime!

Find a group of people who challenge and inspire you; spend a lot of time with them, and it will change your life.
― Amy Poehler

June Greetings Main Street Gardnerville!

Summer feels like it is here at last!  The wild weather has continued through the spring bringing us some torrential downpours lately.  To smell the remnants of fresh rain and see the skies open up to give us colors of the sunset exploding across the skies, is such a moving experience and gives us yet another reason to love and cherish this amazing place we call home.
Luckily, the weather did not slow us down or keep the crowds away from this month’s “Chardon-HAAAYY” Rodeo-themed wine walk.  Personally, I am a huge fan of dressing up, and walking down Main Street last night it’s obvious you are all too!  Y’all looked great and Rodeo-ready for the Biggest Little Rodeo to hit Reno this week. I’m pretty sure I spotted Dolly and definitely a lot of Wine-stone Cowboys. Thank you to all the businesses who stayed late, opened their doors, and helped to host this event, and especially to everyone who traveled near and far to attend our fundraising event. We had travelers as far as the UK not to mention regulars who come in from California to enjoy this little space we call home. As I like to say, we put the FUN in fundraising! Yee-haw!  In case you missed our Spaghetti Western promo reel for the event, you can watch it HERE
Don’t forget to mark your calendars for the next Third Thursday Wine Walk on July 20th. Next month’s theme: “Pour Score and Seven Years Ago” Patriotic Theme
Yesterday was a BIG day for Main Street Gardnerville not only did we host the third Thursday Wine Walk, but we also continued our Main Street Gardnerville’s 15th-anniversary celebration with a proclamation read at the Douglas County Board of County Commissioners meeting (presentation at the 1:23:30 mark of the meeting) This was our second proclamation recognizing our 15th anniversary this month as the Town of Gardnerville recently recognized MSG as well at their Board of Director’s meeting on Tuesday, June 6th. We were honored to have a few of Main Street’s founding board members, Margaret Pross, Carol Sandmier, and Marcia Voeller in attendance
On this milestone of 15 years, we think it is fitting to celebrate and share a little of our history and accomplishments over the years. On June 3rd, 2008, Main Street Gardnerville was created as a non-profit organization through a proclamation by the Town of Gardnerville Board of Directors as a way to address the numerous issues facing older and historic downtowns during that time, including historic preservation and economic vitality.
In 2017 the Nevada Main Street Program was approved by the State Legislature allowing Main Street Gardnerville to pursue national accreditation with the Main Street America Program. Main Street Gardnerville received its national accreditation in 2020 and is now among only 862 accredited programs in the nation and the only nationally accredited program in the state of Nevada!
Over the last 15 years, we have partnered with local organizations to host successful fundraising events and programs such as; Third Thursday Wine Walks, weekly summer farmers markets, monthly Wind Down events, a stop in the Great American Race,  Heritage Park Gardens, Sweep the Town district cleanup, Façade Improvement Grant Program, Annual Slaughterhouse Lane Coffin Races and Fall Festival, Paint the Town Pink Breast Cancer Awareness initiative, Freedom Festival 5k Fun Run, Wreaths Across America Ceremony, and a Día de los Muertos festival.
Under our Main Street in Bloom downtown beautification project, Design’s Flower committee has partnered with our local FFA classes at Douglas High School, Smith Valley High School, and China Springs Youth Camp students to cultivate: 894 Hanging Flower baskets that have graced our Main Street, and 777 Adopt a Pots which have adorned our business frontages to date. The Petal Pushers’ work doesn’t stop there, they work throughout the year to bring color and vibrancy to our downtown.
Our Heritage Park Gardens, a 1.5-acre community garden began in 2011 through a generous community donation. The community garden has been developed and is currently maintained by a volunteer committee with the vision to provide “a place to learn, grow, share and beautify, to cultivate and nurture our community.” Since its first debut, the garden has transformed from hay bales for garden beds to what it hosts now: 56 constructed beds that are rented each season for the community to grow their own small crops, a walking labyrinth, and large-scale chess and checker’s board, a recognition wall to honor the volunteers over the years that made an impact,  and a children’s garden where young future gardeners can learn all about nature, panting and growing.
We have installed five public art pieces which include our murals, recognition wall, and the beloved “Man with Dogs’ statues that are always dressed for the occasion by a secret anonymous community member. And we can’t forget the 30 commemorative decorative benches and 7 bike racks in our district for our community to enjoy.
Over these 15 years, our volunteers have logged over 58,094.48 volunteer hours – a value of $ 1,266,196.31 of in-kind contribution of volunteer support to our community.  I tend to get quite emotional as I speak on behalf of Main Street Gardnerville and all of these wonderful volunteers and past directors. I take great pride in tooting the horn of these incredible humans because they are so humble in their achievements and dedication.  By far my favorite experience this month was sharing a moment when our first board president, Margaret Pross met the current board president Berzchete Thompson for the first time.  Life is truly a full circle.

All of this is possible through volunteerism, private donations, grant funding, and contributions from our local municipality The Town of Gardnerville, Douglas County, the Nevada Main Street program, and most importantly YOU – all of whom share a common goal of creating a center in our community that brings people together through beautification, events, cultural celebrations, and historic preservation.  We are doing this together!
We hope you plan on continuing the celebration all year long with us.  We are just getting started with our Main Street summer series.  Next up is our first Bike Rodeo, We are partnering with Western Nevada Safe Routes to School for this free community event. Join us tomorrow at Heritage Park Saturday, June 17th, 9-1 pm . We will have bike inspections, helmet fitting, a bike rodeo obstacle course, and a Little Tykes balance bike race! There will be some of our favorite vendors and partner organizations: Carson Valley HealthBon Fire Coffee Collective, Grandpa Archie’s Ice Cream, Bus Boy Food Truck, and the Carson Valley Trails Association just to name a few. Check out the flyers below for the timeline of events for the day.
Our Friends at Cv Flyte are back for the next Wind Down Wednesday on June 21st from 4-8 pm at Heritage Park. They are partnering with the Cultural Arts Foundation of Douglas County to bring another incredible music and entertainment lineup featuring: Grupo Paso Pino with Miki Rae & the Hooligans. All of your favorite food trucks and beverage vendors will be on hand for another great night of friends, food, and music!
We are quickly approaching the most patriotic fun run on this side of the Carson Valley!  Our Annual Freedom 5k run for the Wreath is July 4th at 8am, Heritage Park.  This is our annual fundraiser for the Wreaths Across America ceremony at Garden Cemetary where we honor 225 veterans laid to rest in December.  You know how much we love any reason to dress up, this is the perfect time to get your Patriotic gear ready for the TTWW later in July. Prizes will be given to best dressed, most patriotic participants.  To find out more check out the flyer below!
Thank you for celebrating 15 years with us!  It has been a remarkable journey over the last decade and a half, and we are just getting started. Here’s to summer nights and making main street memories together.  Throw on that sunscreen, hit the trails and beaches, come downtown and sit for a spell, and enjoy the days of sweet summertime.  While you’re at it support your local businesses, tip generously, and be kind to each other.

See you on Main Street!

Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community