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If January is the month of change, February is the month of lasting change. January is for dreamers… February is for doers.”
— Marc Parent
Hey, Hey, HEY, Main Street Gardnerville!
We survived the marathon month of January and cruised right into the season of love, and if Punxsutawney Phil is correct, straight to an early spring! Don’t get me wrong, I love the snow, outdoor activities, and the needed hydration in our valley, but I must be honest: last year’s winter robbed us of some good old spring weather. We went from Antarctica to summer heat in the snap of a finger.  It is exciting to think that if that groundhog is correct, we will have the opportunity to enjoy spring in its fullest beauty…. and then summer, and boy, do we have a great lineup of summer activities for you this year!I hate to be the bearer of bad news, but with summer, we will also be experiencing the height of our construction season with the NDOT repave project on HWY 395.  BUT DON’T WORRY; we are here to help make the upcoming orange cone season a little more bearable.

We recently hosted our first State of Main Street Gardnerville community and stakeholder meeting on February 13th at Gardnerville Station. It was an excellent turnout for so early in the morning. It was a great opportunity for us at MSG to share a little bit about what’s happening here organization-wide, what we have planned for the upcoming year, and some impact stats from last year.

The NDOT HWY 395 Repave Project was the focus of the meeting. This is an effort on our part to ensure customer traffic and revenue are maintained during construction and provide valuable resources for our downtown merchants and businesses to help them navigate the inevitable cone zones. Some of these efforts include attending weekly meetings for updates on the construction process, assisting with information distribution for the affected areas, providing businesses with signage for social media usage, social media assets, and business resources, identifying key parking hubs and alternative routes for business access, promoting alternate methods of transportation and walkability, and a link to access the Douglas County application for temporary A-frame signage.

Through a resolution approved at yesterday’s Board of County Commissioners meeting, Douglas County will waive the $94.64 application fee for Temporary A-Frame signage in the district for businesses that the construction will impact. Application for Temporary Signage must still be submitted to the Douglas County Planning Department for your business. The signage must meet the requirements as outlined in Douglas County Code (20.620.043).  Thank you, Commissioner Sharla Hales, for bringing this initiative forward in such a timely manner, and thank you, Douglas County Board of County Commissioners, for voting to unanimously approve this resolution and keeping the best interest of our business community at heart!

If you want to learn more, we have created a landing page on our website for weekly project updates, FAQs, and a map of affected areas. We will continue to work closely with NDOT, TOG, and SNC to keep the community aware of the affected areas as the project progresses.  We appreciate NDOT and SNC’s efforts to ensure our businesses sustain minimal impact through this process.  At the end of the day, we are all working together to make a better experience for all who visit our downtown. Next time you see a yellow vest and hard hat, give them a high five and spread gratitude for getting rid of the potholes.

You can find the landing page here: and click on the top banner.

Speaking of gratitude,  I want to take a moment to offer our deepest thanks to our recent and returning 2024 Key Partners: Platinum Key Partner, Carson Valley Health; Gold Key Partner,  JT Basque Restaurant & Bar; Silver Key Partners,  Dickson Realty & Thomas Real Estate Group and our Community Champions: American Family Insurance, Pretty Odd Wieners, Truckee Timber Company;  Double Impact Partners:  Carson Valley Dental Arts, Carson Valley Golf Course, Chop Shop Hair Garage, Custom Concepts NV, LLC, and Dynamic ATV; and to our returning standard partners – THANK YOU.

Your contribution to our organization allows us to continue our mission to create programs to revitalize the downtown district, develop a unique identity, and preserve the historic nature of our community. We are very grateful for the continued partnerships and community support as we continue to work together to achieve the combined vision for this place, we call home.

We invite you to take a stroll down the main street and drink it all in. While you’re here, discover some hidden gems or visit your favorite stops for a quick bite, one-of-a-kind treasure, or a smile from a merchant and hopefully make some Main Street Memories while you’re at it.

As always, remember to support your local businesses, tip generously, and be kind to each other.

Until next time, Main Street!


Jen Nalder, Program Director
Main Street Gardnerville
Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.