Candy Cane Main

Candy Cane Main is a month-long campaign focused on celebrating all the holiday events in the month of December while encouraging our community to shop locally through direct retail sales at participating businesses. The campaign kicks off with the Candy Cane Main Shop Main Street – Shop from the Heart district shopping extravaganza on the first Saturday in December, 11 am – 2 pm, where holiday shoppers can register to participate and gain access to electric carriage rides by the Borges Tahoe Carriage Rides and receive a commemorative tote bag for all their shopping finds our interactive map of participating businesses, photos with Santa, and so much more

After the Kickoff shopping event, our Candy Cane Main campaign will continue throughout December, promoting our local businesses and merchants.   We have an enhanced interactive map of participating businesses  PLUS our Perfect Gift guide of hand-selected favorites from our local merchants to help you find that perfect gift from the heart for your loved one.  Scroll down and see this year’s must-haves hand-curated by your local merchants.

Be a judge and weigh in your vote for the “Let’s Get Lit – Light up the Holidays” holiday light and decoration contest. Make it a total experience by visiting one of our amazing eateries and fuel up in time for the Carson Valley Chamber of Commerce Parade of Lights on Main Street starting at 5pm.  Spread some holiday joy and revel in the spirit of the season right here on Main.

Here are some important dates to remember for the upcoming festivities:

  • Town of Gardnerville’s Christmas Kickoff and fireworks on November 30th at Heritage Park. This is a family fun event, free to the public with caroling, local dancers, hot cider and cobbler, photos with Santa, electric carriage rides, and of course FIREWORKS.
  • Candy Cane Main Shop Main Street Kickoff district shopping event Saturday, December 2, 2023, from 11-2 p.m. Shoppers can preregister to gain access to the electric carriage rides and a commemorative tote.
  • Photos with Santa Saturday, December 2, 2023, 11-2 PM – TBD
  • Let’s get Lit – Light Up the Holidays Christmas Light Contest. We encourage businesses on Main to deck the halls and get lit in time for the holidays. We will have a panel of judges who will pick the winning business light display. The winning light display receives a Title Sponsorship level of Main Street Gardnerville for 2024.
  • Carson Valley Chamber of Commerce’s Parade of Lights is Saturday, December 2nd at 5:00 pm on 395. This year’s theme is “Tiger Tidings – Spreading Championship Joy”

Perfect Gift Guide

Candy Cane Main Shopping Tote

$10.00* donation

Get your Candy Cane Main commemorative tote bag for all your shopping finds.

All proceeds from the purchase of totes will go directly to fund our 2024 Façade Improvement Grant projects here in our district. Support your local businesses and give back to your community at the same time!

Candy Cane Main Shopper Registration

$20.00

Register for the Candy Cane Main Shop Main Street – Shop from the Heart district shopping extravaganza kickoff the first Saturday of December. By registering, holiday shoppers will gain exclusive access to electric carriage rides by the Borges Tahoe Carriage Rides and receive a commemorative tote bag for all your shopping finds. Find new discoveries on Main Street with our walking map of participating businesses, a perfect gift guide of hand-selected must-haves for the holiday season, photos with Santa and so much more.

Proceeds from this event will help to fund future Façade Improvement Grant projects here in our district. Support your local businesses and give back to your community at the same time!