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Why, sometimes I’ve believed as many as six impossible things before breakfast.”
― Lewis Carroll
Alice in Wonderland

May Greetings, Main Street Gardnerville!

What an incredible time to be alive and kicking on Main Street. We have successfully made it through most of the winters and false springs the Carson Valley offers, right into the warm sunny days leading into summer. I don’t want to get ahead of myself because we could still see that notorious June or July snowstorm to keep us on our toes, but that’s not a worry for today.

Today, we are excited about the GORGEOUS weather we have been blessed with just in time for the official kick-off to summer and all of the events in our community! Sweep the Town, Third Thursday Wine Walk, Just a Drop in Farmer’s Market, Heritage Park Garden Plant Faire, We Run This Town 5k Fun Runs, Community Street Mural, not to mention hot air balloons are gracing our skies for this weekend’s Hot Air for Hope Festival! It really is a great time to be downtown.

The warmth of May gave us the perfect setting for our first Third Thursday Wine Walk of the season last night and the “Painting the Rosé Red” Mad Hatter tea party theme. We followed the white rabbit downtown for a jolly time with our wonderful merchants and community on Main Street. Last night marked the 15th anniversary of the Third Thursday Wine Walks if you can believe it, which made the theme fitting as we celebrated our Merry Un-birthday.

The Main Street Gardnerville Third Thursday Wine Walks came to be inspired by our first Main Street Gardnerville Director, Paula Lockridge, in 2009 after attending her first Conference during her first week on the job. She saw it as a way to encourage the community to come downtown, mingle with our downtown business community, and help support our small business community. The rest is history.

The Third Thursday Wine Walk continues to connect our community with the special people who own and operate businesses downtown and in the surrounding area. Despite the name, our Third Thursday has evolved into an event for everyone, including hydration stations, non-alcoholic options, food, live music, and much more.

In case you didn’t know, TTWW is our signature fundraiser for Main Street Gardnerville. It allows us to continue Projects like our Heritage Park Gardens community garden and beautification Programs to enhance our downtown with public art, hanging flower baskets, Adopt-a-Pots, and our Façade Improvement Grant program. Who knew sipping and strolling could impact our community so much? Apparently, Paula did! Thank you, Paula, Jim Park, and the founding MSG Board of Directors, for encouraging this vision for our downtown. Next up: “Sip, Sip Hooray” Sports theme Thursday, June 20th. See below to pre-register!

Speaking of gratitude, THANK YOU to our District Vitality team headed by Meredith for another successful Sweep the Town event that got the downtown spruced up just in time for the first Third Thursday Wine Walk! We had a team of close to 40 dedicated volunteers who showed up with brooms and ready to tackle the dirty job of the downtown cleanup. After 138 collective hours of light post and curb painting, sweeping, and weed pulling, the Town of Gardnerville reported over 7500 pounds (under 3.75 tons) of debris from downtown! You all really did kick some trash! Thank you, Mere, the District Vitality committee, our incredible volunteers who showed up, and especially the Town of Gardnerville, for your tremendous support!

We had our first Just a Drop in Farmer’s Market last Wednesday. Teressa did an incredible job organizing this market, which brings much-anticipated fresh, organic produce to the area. This year, she is upping her game and featuring more vendors and fresh food options to make it a one-stop shop. Plus, her Big Bag giveaway makes it a must to just drop in. Just a Drop in Farmer’s Market will be held every Wednesday from 8 am to 1 pm at Heritage Park through the summer.

If you are the grow-it-your-self type, DON’T FORGET; the Heritage Park Gardeners are at it again with their annual Plant Faire and Expo this Saturday, May 18th, from 9–1 pm. Get a jump start on your garden with locally grown starter plants and hand-painted garden goodies available for donation to bring beauty and charm to your garden. We have BIG visions and much-needed upgrades in store for the gardens, like enclosed, raised gardening beds, electricity, and a greenhouse to extend our growing season and to create further a space for the community to learn, grow, share, and beautify, and to cultivate and nurture our community together. Come support this event and our gardeners to help us make this vision a reality.  The HPG Gardeners will also be at the Hot Air for Hope Festival with garden goodies and beautifully painted kindness rocks this Saturday. Make sure to stop in and say hi at either location this Saturday. The Heritage Park Gardens is a Main Street Gardnerville community garden project made possible through 100% volunteer efforts and donations.

The CV Day’s Classic 5k is BACK! Let’s get moving on Main Street. Run, walk, or stroll through the beautiful Martin Slough trail and up the Carson Valley Day Parade route at our inaugural CV Days Classic 5K Run Run/Walk, the first event to kick off our “We Run this Town” 5k Fun Run/Walk series. We are VERY excited to announce the ” We Run This Town” 5k series intended to get you moving on Main Street. The run starts and ends at beautiful Heritage Park at 8 am sharp on Saturday, June 8th. We highly encourage you to dress in theme with the Active 20/30 Club of Carson Valley #85 Carson Valley Days Parade theme: MCV Music in Carson Valley. Preregistration links are live! Registering and completing all three runs in this series will give you a limited edition ” I Run This Town” tee shirt. Prices will increase for a registration day, so run, don’t walk, and register now!

Greenlight GO! The town of Gardnerville has approved our Main Street Gardnerville Asphalt Art “Stop and Smell the Flowers” Street Mural Project for installation on Ezell Street by Heritage Park Gardens. This is our first community-driven mural project from conceptualization to execution.

Under the direction of local artists Sherri and Eric Majors, two-decade veterans of large-scale chalk art competitions, and our lead artists on the project, we are collaborating with other local artists, the Town of Gardnerville, and the community at large through planning workshops for the concept and design of the art installation and implementation of the project through community paint nights. The community Paint by Numbers “fill in the mural” opportunities will occur during the Town of Gardnerville’s Movies in the Park nights this summer on June 14th, July 19th, and August 16th. We invite you to be a part of the process! For more information on this project, check out our flyer below or visit our public art page HERE.

Like the weather, we are experiencing a false summer regarding the NDOT 395 Reconstruction Project. Don’t let the lack of cones fool you. We are preparing for construction to ramp up again with the final phase—the reconstruction. Great news—no more potholes! Not so great news—the cone zones will be back for summer. In anticipation of the downtown highway reconstruction project, we are hosting our second State of Main Street on June 11th, 7:30 am at the Gardnerville station to provide an overview of the significant repave phase of the project. We HIGHLY encourage our small business community and stakeholders to attend and be informed of what will come.

We will continue to share the most up-to-date information on the progress and affected areas of the active construction zone, as well as alternate routes and parking hubs so that you can continue accessing your favorite spots downtown on our website. Thank you, Nevada Department of Transportation and SNC construction, for all your efforts in getting us to the finish line as quickly as possible. It is a hassle sometimes, but they are paving the way to a better downtown experience.

Construction won’t last forever, and we want to ensure our downtown is still thriving when the repave project wraps. Please continue to support your downtown merchants and businesses during this time so we can ensure they remain and are thriving through this disruption.

Well Main Street, that is the LONG and long of it. It was incredible seeing you on Main Street last night. There is always a little something for everyone downtown, and we are very thankful for the Main Street memory-making we do together.

Remember to support your local merchants and businesses, tip generously, and be kind to each other.

Until next time, Main Street!

 


Jen Nalder, Program Director
Main Street Gardnerville

Main Street Gardnerville is a 501c3 non-profit whose mission is to revitalize downtown Gardnerville utilizing design, organization, promotion & district vitality to develop a unique identity and preserve the historic nature of our community.